Top 6 Trends in the Popular Beverage Industry

As best beverage bottlers and best Beverage distributors in Ahmedabad, it's important to know where consumer interests and tastes lie. Last year, some of the top trends were related to health and sustainability. This year, while these trends grow to a whole new level, some new ones are developing.

Let’s take a look at what the beverage industry can expect to see this year and explore the value of adding beverage products that fit into these categories to your beverage portfolio.

Top 6 Trends in the Popular Beverage Industry


1. Sustainability - We Want to Save the Planet!

Consumers today tend to be looking for food and beverages that are clean & green - and that includes not just the ingredients, but also the packaging.

2019 saw an increased interest in using glass bottles - which, incidentally, contributed to the growth of craft beverages. 


2. Flavors - The Wilder the Better

According to us the flavors that will be in demand this year include botanicals, citrus, ginger, and exotic foods such as guava, chili and seaweed.

According to beverage development company Flavorman, botanicals such as basil, cilantro, lavender, elderflower, sorrel, and orange peel are expected to be increasingly popular, partly because they add fresh flavors without adding sugar for taste.

Flavorman also predicts ginger paired with fruit flavors will be one of the trendy combos this year.

This isn’t specific to flavor, yet it’s connected: This year, brightly colored foods will also be “in” - turmeric, beet, matcha, and butterfly pea flower. 

3. Nostalgic Flavors

It turns out that because food memories involve a basic, nonverbal part of the brain and utilize all of the 5 senses they tend to be very powerful. Some of us are nostalgic about hot dogs and beer, perhaps, while others may have nostalgia for homemade soup or birthday cake. The memories are highly associative, reminding us of childhood, perhaps, or a favorite summer outing.

Real Beverage provides best soda bottling machine in Ahmedabad. It makes you feel like you’re drinking an old fashioned, southern soda and that you can sit back and relax, just like they used to do in the good ol’ days.

Recently, a number of snacks from the 90’s have made their big return to the market. And soft drinks offering those exact flavors, such as s'mores and birthday cake, could be particularly trendy this year. 

4. Culture - Don’t Just Drink It, Experience It

Millennials are all about the experience. They want a beverage that’s more than a drink - and are looking for something that’s “Instagrammable.”

We can expect them to be drawn to beverages that stand out whether it’s creative packaging or only available to some.This need has had an impact on several other trends, encouraging the consumption of wild flavors and the development of eye-catching and artistic packaging.

It’s also encouraged the beverage industry to produce limited-time-only beverage products, as well as drinks that are only sold in specific geographic areas. 

5. Health 

According to Euromonitor, the share of health products on the market is growing, and it is expected to pick up the pace this year and start to grow even faster. Many consumers are interested in cutting out artificial flavors and sweeteners so beverages with cane sugar or stevia are particularly attractive. Others are looking for beverages that are full of vitamins and minerals, super fruits or herbs.

Still, some are focused on functional benefits, including improvements in: energy levels, relaxation, better concentration, memory improvements, weight loss, and better digestion.

Finally, a completely new direction in functional, health-related beverages products this year is beverages that help people detoxify. 

Real beverage is the leading beverage company in Ahmedabad. We are best manufacturer, supplier and wholesaler of soda machine, soda bottling plant machine, sugarcane juice machine, softy ice cream machine and RO plant machine in Ahmedabad, Gujarat, India.

Best Soda Bottling Plants from Real Beverage

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